101 Hospitality

Designing the logos and branding for 101 Hospitality and its restaurants—including Michelin-starred Gravitas—was an exciting and collaborative process. It started with understanding the company’s vision and the unique personality of each restaurant. I dove into research on the hospitality industry to shape a design approach that felt both distinctive and cohesive.

From there, I created logos that captured the essence of each space while tying them all together under a unified brand. I played with color, typography, and visual elements to strike the right balance of warmth, professionalism, and innovation. Working closely with Chef Matt Baker, we made sure every detail reflected his vision, resulting in a brand identity that feels authentic, memorable, and true to the experience they offer.