ChristianaCare

ChristianaCare faced significant competition in the virtual health care space from major players like Amazon Clinic and CVS Health. My team and I were tasked with developing speculative work to present a compelling solution.

We identified a key challenge: in most markets, virtual care is perceived as a nameless, faceless “up next” service. While businesses recognize its convenience and ability to expand health care options, there was an opportunity to differentiate ChristianaCare.

Our approach highlighted how ChristianaCare seamlessly integrates virtual care expertise with the personal relationships of a complete care team—delivering the right care at the right time and place. This concept, which we called “Radical Convenience,” ensures that both patients and businesses can trust they’ll receive high-quality, affordable care from a dedicated team of providers, even when operating from another state.

By positioning ChristianaCare as a leader in personalized virtual care, we aimed to strengthen its regional competitive advantage and elevate its brand on a national scale.

This speculative work is shown only for the purpose of portfolio viewing.