PSE&G Saverhood

I led the development of this interactive and inclusive omnichannel campaign for PSE&G: “Welcome to the Saverhood.” Founded on the concept of “If savings were a place,” the Saverhood campaign depicts an idyllic community where all roads lead to smarter energy choices.

The Saverhood concept is a friendly, desirable “community” where all roads lead to smarter energy choices. This campaign built awareness for PSE&G. The incentives were generous, but no one knew about them. It included broadcast TV, outdoor, print, digital and POP.

This campaign won multiple awards in the 2022, including 6 Viddy Awards, 4 Hermes Awards, 3 Telly Awards, and 3 MarCom Awards.