CDC RX Awareness

Overseeing and managing the creation and strategy of all deliverables, my team developed, tested and launched RxAwareness. This Emmy winning public education campaign targeted adults at risk for an opioid use disorder. The campaign showcased real stories of people whose lives have been negatively affected by prescription opioids. The campaign was launched in key communities across the country through digital, social, broadcast, and out-of-home channels.

This TV, social media, and print campaign won multiple awards, including 3 American Advertising Federation Awards, 2 Hermes Creative Awards, and an Emmy Award, in 2021.